A flagship office building has been launched at London’s Design District, a purpose-built hub at Greenwich Peninsula for creative industry firms.

Launched on the second anniversary of the Design District, the 10,000 sq ft four-storey building offers open-plan workspace and in the centre of the creative quarter.

The SelgasCano-designed building, named B1, is available for lease by a single tenant and is described by the landlord as an “invitation for creative businesses to find a head-turning home”.

The district was designed before the pandemic, during which 50% of creative organisations and freelancers lost 100% of their income by the end of March 2020, as a secure option for creative industries often susceptible to economic volatility. It is now home to more than 170 businesses.

Design District said that with the traditional office model turned on its headby the pandemic, its flexible workspace offering and affordability initiatives “threw the industry a lifeline”.

The site offers a progressive blended rent model, working to a target average of £25/sq ft, which is half the London average rent.

To market its two-year anniversary, Design District also released its first report analysing its impact and benefit to the creative sector

The report found 90% of its tenants said they had either grown or maintained their size, while 83% cited being part of a creative community as their motivation for moving to the Design District.

Design District head Emma Mansell said: “In just two years, Design District has established itself as a pioneer for supporting creative businesses.

“The mission to build a community of ambitious creatives, tastemakers and entrepreneurs at all scales and stages has gone from strength to strength, thanks to the supportive ecosystem of Design District and its tenants, despite a tumultuous backdrop of Brexit, Covid-19 and the cost of living crisis.

“The launch of our latest building, B1, has allowed us to reflect on Design District’s journey over the past two years and through the Social Life Report, we know that it is succeeding at what it set out to do.

“Over the coming years, we expect to see Design District become even more rooted in London’s creative scene as we continue to attract some of the most innovative creative businesses the world has to offer.”

Hannah Corlett, founding director of HNNA, the district’s master planning architect, said: “Our aim was always to generate a counterpart to the rest of the peninsula, and by doing so we’ve successfully created a destination within it.

”It’s a place everyone can flow through, interact with and personally respond to; a new urban fragment for culture in London.”